Social Startups

Abe’s Market : Selling All Things Organic & Eco Friendly

Abe’s Market is an online marketplace that sells only natural and organic consumer products, connecting buyers directly with the people who make them. The uniqueness of this online marketplace is that it facilitates a deeper interaction between buyers and producers.

Buyers can directly connect with producers, ask questions, learn more and get to know them and their products before buying. Further, unlike other e-commerce sites, Abe’s Market is also committed to building the capacities of its sellers who are largely small businesses.

To better understand, Abe’s Market is the web version of the traditional farmers market. Abe’s Market is currently selling products in the category of bath, beauty, home care, health, baby and kids and non perishable food items.

The one stop shop for everything natural grew from the two founders, Richard Demb and Jon Polin’s passion for products that are safe and natural for self, family and environment. Seeing the opportunity for an increasing demand for organic and natural products and people’s desire to know the story behind the product they buy – who makes it, how and what are the ingredients, the two founders started Abe’s Market.

Abe’s Market is an excellent platform for both sellers who are generally small scale, home based enterprises, who are great at creating beautiful products but may have little know-how on marketing and selling and for people who are looking for products that are great and environmentally friendly. Besides providing the platform to the sellers, Abe’s Markets helps small scale enterprises to grow and professionalize by providing training on marketing, packaging, product expansion and regular seller meet-ups to facilitate exchange of ideas and best practices.

Currently servicing only the US, Abe’s Market plans to expand it’s operations soon. They’ve recently been funded by ACCEL Partners, the top tier VC firm that has invested in top technology companies including Facebook, Etsy, Groupon etc.

Go to their website to explore their fantastic range of products http://www.abesmarket.com/