Social Startups

Ancient Calabash Inspiring Americans to Live Well

Calabash, the water container worn by Nicaraguans for thousands of years is being brought to the US for sale by Project Living Well. Matt Johnson, Founder of Project Living Well stumbled upon the Calabash in rural Nicaragua while working in a community, drilling a well for a school. On learning the importance of age old Calabash in providing life and moved by his experiences there, Matt on returning back, founded Project Living Well, instituting Calabash as a symbol of Living Well.

Project Living Well’s goal is to sell uniquely meaningful products that inspire people to engage with those in need locally while providing access to clean water abroad. The way it plays out is : while buying the product from their site, you also make a pledge to help someone in need. In addition, Project Living Well donates 10% of its profits to nonprofits providing access to clean drinking water abroad. With their model of Purchase clubbed with Action, the startup aims to inspire millions of people to start Living Well. Their 5 year goal is: Inspire 1 million people to help someone locally, and provide clean water to 1 million people abroad, through the sale of their products.

They are launching with Calabash and are currently raising funds on Indiegogo, offering great incentives to people who back their campaign including a trip to Latin America. To see all the exciting offers, visit their Indiegogo campaign.

Filed under: Social Startups


Deepa Chaudhary

I have extensively worked at grass-roots from working in the slums of Mumbai to being on the frontline of numerous disaster relief efforts. I'm passionate about social entrepreneurship and I love discovering and writing about new trends in the social good space.