Author: Deepa Chaudhary

Charity: Water Head Of Creatives On Building A Brand

There’s no doubt that Charity: Water is one of the most popular and inspiring  brand of our times.  The founder Scott Harrison wanted to start a new kind of charity that was aspirational, fun and cool. He aimed to build an organization that meant to the nonprofit world what Apple means to the tech world. It’s clear today that he has been successful in achieving his vision for creating such a loved brand. Charity:Water has everyone rallying for it, from the who’s who of silicon valley to top celebrities and even four year olds. All this says a lot about their success in creating a super cool brand that people like to associate with. While Charity: Water’s branding and design has been extensively covered, little is known about the person who’s been instrumental in creating this brand. Vik Harrison, the  VP of Creatives at Charity Water, also wife of Scott Harrison, was the second ever employee to join the nonprofit when they started in 2006. She was responsible for crafting the brand and creating beautiful …

8 Social Good Trends For Entrepreneurs To Ride On In 2015

The web has dramatically changed the rules of doing business right from fundraising to marketing to selling, everything has changed. What worked before doesn’t work now. Social entrepreneurs that take full advantage of the ever evolving web will be the ones that will rule the hearts and minds of donors and consumers. At Dutiee our goal is to keep you updated with the latest. Trends that are showing results and will help you profit from. In 2014 we outlined seven trends that social entrepreneurs could benefit from and all of these continue to still hold true in 2015. Social mission embedded consumer startups, crowdfunding, data, transparency, visuals, design and hackathons – we believe 2015 will see these trends grow stronger as more entrepreneurs leverage these and realize their benefits. The one new trend that we would like to add for 2015 that’s proving effective for many startups is Storytelling. Brands that are embracing storytelling as part of their communication/marketing strategy are gaining immensely in establishing new, deep and lasting connections. More on storytelling and other …

Warby Parker Founder On Building A Social Mission Driven Business

I want to tell you about my new found love for Warby Parker, not just for their awesome looking eyeglasses or how they so quickly managed to disrupt the eyewear industry. I’m in awe of how they conduct their business, for their innovation in everything they do including their buy one give one model. In Fast Company’s most innovative companies of 2015, Warby Parker was listed number one, even before Apple, that says a lot about a company that started just five years ago. I was therefore excited when I learnt that the co-founder and CEO of Warby Parker, Neil Blumenthal had a course on skillshare on “Build a Social Mission-Driven Brand“. It was great to learn directly from someone who has built such an outstanding brand and was instrumental in structuring Warby Parker’s innovative buy one give one business model. The company does not directly distribute eyewear to the poor as like Toms Shoes instead funds the training of low-income entrepreneurs who in turn sell glasses to their communities at affordable prices. Warby Parker …

Technologies That Power Social Good Startups

It seems like just yesterday that the social good sector was struggling with outdated tech, slow computers, crashing and clunky software or worse no access to technology and knowhow. It was the rapid spread of the Internet and coming of age of web-based applications (also known as SAAS or cloud software) that fueled the adoption of tech by nonprofits and social good startups for everything from record keeping, fundraising, campaign management to marketing. Today the sector is using some of the same tools as any other tech savvy startup or billion dollar company. The rise of easy to use web applications and now mobile, many which are free or offer affordable monthly plans has been the real driving force behind this rapid adoption. In my interview series, Learning from founders where I interview social entrepreneurs about how they are building their social good startups, there is one question I always ask “What are some of the tech tools you use to power your startup?” The entrepreneurs I’ve spoken to are working on a wide variety of issues that span everything …

Loomio, An Open Source Tool That’s Helping People Make Better Decisions Together

You know a product is truly desired when thousands of people flock to use it even before its launched. This is what happened with Loomio. A simple online tool for collaborative decision making, Loomio has thousands of people using it worldwide.  And the product is still in prototype that people are already doing great things with. Developed by a small team of open-source developers, facilitators and activists from New Zealand, Loomio was born out of a need felt by the Occupy Protesters. The team is currently crowdfunding so they can get more resources to build the real thing – Loomio 1.0​ In 2011 when the Occupy movement was spreading world over, the Occupy protestors in New Zealand faced a challenge. They were not able to arrive at decisions that was reflective of the group. Few loud voices dominated the discussions while the majority were left out. Seeking to find a solution, the protesters approached Enspiral, a network of purpose driven businesses in Wellington, New Zealand. In the absence of good online decision making tools in the …

What’s It Like To Be A Nonprofit At Y Combinator, Founder Of Zidisha Tells Her Story

Y Combinator (YC), which is often thought of as the most prestigious and sought after tech incubator in the world has started to accept nonprofits into their program. The very first nonprofit to be included in YC was Watsi in 2013. In their latest batch (YC Winter 2014), 7 out of 75 startups are nonprofits. It’s really great to see an incubator that’s responsible for the success of many popular tech companies like Reddit, AirBnB, Dropbox and Optimizely to name a few extend its expertise and resources to help nonprofits. Nonprofit founders attend the same program as  tech entrepreneurs. They have to move to the YC office in Mountain View, California for a period of 3 months to focus completely on building the product. YC also provides initial funding to qualifying nonprofits which is in the form of a donation unlike their for-profit startup funding model which is equity based. YC has just closed their applications for the 2014 Summer batch. If you are keen to apply, keep a watch on their site, they will be opening …

Give, Give, Give, Ask – The Formula To Getting The Most From Your Social Media Marketing

If you haven’t heard of Gary Vaynerchuk, its time you take note. He is the most important person in social media marketing right now and currently making a big splash with his latest book – Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy, Social World. The book is an outcome of what he has learned from his successful social media consulting work with Fortune 500 companies and startups. I just finished reading Gary’s book and it has completely changed my approach towards social media marketing. It made me realize that a lot of what I’ve been doing with social media is wrong. In fact if I look at the feed of most of the social good brands that I follow, even they’ve not got it right. It’s not about sharing only when you’ve got something to say or ask, “read my article”, “donate to my cause”, “buy my fair-trade tshirt”. It’s about Give Give, Give and Then Ask. Gary uses this boxing  analogy to explain his social media strategy, which in …