All posts filed under: Featured

Charity: Water Head Of Creatives On Building A Brand

There’s no doubt that Charity: Water is one of the most popular and inspiring  brand of our times.  The founder Scott Harrison wanted to start a new kind of charity that was aspirational, fun and cool. He aimed to build an organization that meant to the nonprofit world what Apple means to the tech world. It’s clear today that he has been successful in achieving his vision for creating such a loved brand. Charity:Water has everyone rallying for it, from the who’s who of silicon valley to top celebrities and even four year olds. All this says a lot about their success in creating a super cool brand that people like to associate with. While Charity: Water’s branding and design has been extensively covered, little is known about the person who’s been instrumental in creating this brand. Vik Harrison, the  VP of Creatives at Charity Water, also wife of Scott Harrison, was the second ever employee to join the nonprofit when they started in 2006. She was responsible for crafting the brand and creating beautiful …

8 Social Good Trends For Entrepreneurs To Ride On In 2015

The web has dramatically changed the rules of doing business right from fundraising to marketing to selling, everything has changed. What worked before doesn’t work now. Social entrepreneurs that take full advantage of the ever evolving web will be the ones that will rule the hearts and minds of donors and consumers. At Dutiee our goal is to keep you updated with the latest. Trends that are showing results and will help you profit from. In 2014 we outlined seven trends that social entrepreneurs could benefit from and all of these continue to still hold true in 2015. Social mission embedded consumer startups, crowdfunding, data, transparency, visuals, design and hackathons – we believe 2015 will see these trends grow stronger as more entrepreneurs leverage these and realize their benefits. The one new trend that we would like to add for 2015 that’s proving effective for many startups is Storytelling. Brands that are embracing storytelling as part of their communication/marketing strategy are gaining immensely in establishing new, deep and lasting connections. More on storytelling and other …

Got Something To Say? Share It On Dutiee

We want to help you share your writings with the world. If you are excited about topics that we cover then mail us and we would love to set you up with your own space on Dutiee. We are one of Forbes 100 Best Websites for Women in 2013. Dutiee is the fastest growing, coolest content platform for all things social good. We take pride in our high quality content that leaves our readers inspired and educated to better themselves and the world. Mail us on connect@dutiee.com let us know what you want to write about and send us your Linkedin profile. Come join us, The Dutiee Team  

Why You Will Soon Donate To Charity:Water Over Other Nonprofits

When I first heard about Charity:Water in 2010 I did not give them much thought, however over the past couple years it’s been hard to not notice them especially in Silicon Valley. The name Charity:Water keeps popping up in the news and on the web far more often than any other nonprofit.  Living in Silicon Valley, you tend to notice  tech blogs and I’ve increasingly found Charity:Water’s use of technology and social media getting well deserved coverage. I’ve also begun to notice Charity:Water often being Tweeted and Instagrammed by famous tech entrepreneurs like Jack Dorsey and Chris Sacca. All this social media success that Charity:Water is enjoying really peaked my interest and I wanted to find out more and see what it is that they are doing differently. It didn’t take long to see why are they doing so good and growing at a phenomenally high rate, doubling down on funds raised year over year and that too from a vast number of small individual donors. As per their 2011 financial report, In 2010, they …

Data for Social Good: A Beginners Guide for Nonprofits and Social Ventures

Data is gaining tremendous prominence in the business world. Companies are becoming highly data driven in every aspect of their business – from gaining new customers, providing better personalized services, cutting costs, to developing new products. With the visible benefits of increased profits and efficiency, companies are spending more resources than ever to understand, visualize and monetize data. The positive outcomes for data driven businesses has got nonprofit thinkers and leaders excited to try and spark the same kind of excitement around data in the social sector. Currently, there is a talk around how big data can fuel social good, my goal with this article is to help nonprofits and social startups understand how they can apply data thinking in their everyday work and hopefully demystify this trend. Nonprofits Are About Small Data First up, do not be daunted by all the talk around big data. The truth is that most social startups and nonprofits will never have to deal with big data. Big data refers to terabytes of data being generated every single day …