All posts filed under: Marketing

Charity: Water Head Of Creatives On Building A Brand

There’s no doubt that Charity: Water is one of the most popular and inspiring  brand of our times.  The founder Scott Harrison wanted to start a new kind of charity that was aspirational, fun and cool. He aimed to build an organization that meant to the nonprofit world what Apple means to the tech world. It’s clear today that he has been successful in achieving his vision for creating such a loved brand. Charity:Water has everyone rallying for it, from the who’s who of silicon valley to top celebrities and even four year olds. All this says a lot about their success in creating a super cool brand that people like to associate with. While Charity: Water’s branding and design has been extensively covered, little is known about the person who’s been instrumental in creating this brand. Vik Harrison, the  VP of Creatives at Charity Water, also wife of Scott Harrison, was the second ever employee to join the nonprofit when they started in 2006. She was responsible for crafting the brand and creating beautiful …

Warby Parker Founder On Building A Social Mission Driven Business

I want to tell you about my new found love for Warby Parker, not just for their awesome looking eyeglasses or how they so quickly managed to disrupt the eyewear industry. I’m in awe of how they conduct their business, for their innovation in everything they do including their buy one give one model. In Fast Company’s most innovative companies of 2015, Warby Parker was listed number one, even before Apple, that says a lot about a company that started just five years ago. I was therefore excited when I learnt that the co-founder and CEO of Warby Parker, Neil Blumenthal had a course on skillshare on “Build a Social Mission-Driven Brand“. It was great to learn directly from someone who has built such an outstanding brand and was instrumental in structuring Warby Parker’s innovative buy one give one business model. The company does not directly distribute eyewear to the poor as like Toms Shoes instead funds the training of low-income entrepreneurs who in turn sell glasses to their communities at affordable prices. Warby Parker …

Give, Give, Give, Ask – The Formula To Getting The Most From Your Social Media Marketing

If you haven’t heard of Gary Vaynerchuk, its time you take note. He is the most important person in social media marketing right now and currently making a big splash with his latest book – Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy, Social World. The book is an outcome of what he has learned from his successful social media consulting work with Fortune 500 companies and startups. I just finished reading Gary’s book and it has completely changed my approach towards social media marketing. It made me realize that a lot of what I’ve been doing with social media is wrong. In fact if I look at the feed of most of the social good brands that I follow, even they’ve not got it right. It’s not about sharing only when you’ve got something to say or ask, “read my article”, “donate to my cause”, “buy my fair-trade tshirt”. It’s about Give Give, Give and Then Ask. Gary uses this boxing  analogy to explain his social media strategy, which in …

My Big Fat Guide For Social Ventures, How to Grow Sales and Acquire Customers

Every business wants growth and growing sales is a hard problem that is critical for social startups to crack if they wish to succeed in their social mission. Scaling social impact requires scaling sales as Saba Gul, Founder of Popinjay realized after 2 years of hard work running her commerce powered nonprofit. This article is intended to help social ventures, old and new to succeed on the web – on presentation, acquiring customers and increasing sales. Visuals On the web a book is judged by its cover first, your look and feel,  is very important. People are moved by beautiful websites and pictures. If you do a poor job of presenting your store/product on the web, people won’t stay on you site for long or extend that negative impression to your products. On the other hand if you have a beautifully designed website with compelling pictures of your products and provide a nice, engaging experience people will want to hangout on your site longer and would often come back and maybe even tell their friends …

A Beginner’s Guide To Getting Your Cause on Instagram

Instagram is a photo sharing app that allows you to apply beautiful filters to your pictures before you share them with your followers on Instagram and other social media sites. The app is free and is available for download on both iPhone and Android Phones. The popularity of Instagram as the next big social media tool can be gauged from the fact that Barack Obama recently joined Instagram to connect and engage with people for his 2012 campaign. Many celebrities such as Justin Bieber, Snoop Dogg, Jamie Oliver and brands such as Starbucks, Burberry, Levi’s are making great use of the app – by sharing beautiful pictures of their everyday life and work they are engaging people in a whole new way. Instagram is a powerful tool that can be leveraged to spread the message of social causes by organizations and individuals alike. Pictures are powerful – giving people a view into your work whether it be working in rural areas, urban slums or in disaster zones can be very inspiring and moving for people …