Social Media (Twitter, Facebook, Youtube, LinkedIn etc) has opened new doors for nonprofits to spread their message far and wide and to engage and recruit new members, advocates, donors and volunteers for their causes. Almost all nonprofits use social media actively, spending considerable hours of their working time to post, tweet and engage with their online audience. Now here is a great tool, Klout which nonprofits can use to be more effective and smart about increasing their influence and authority across the social web.
What is Klout?
Klout is a tool that measures user influence and identifies influencers on topics across the social web. Currently available for Twitter, Facebook personal profiles (they plan to soon extend their technology for Facebook Pages) and a beta version for LinkedIn, Nonprofits can all round measure their influence and connect with influencers to radically increase their overall online reach.
How it Works?
Go to the Klout website and create an account using your twitter account. Once you’ve created your profile you can add-in other networks (Facebook and LinkedIn) to get a measure of your overall online social influence. Klout will automatically present to you a score and a summary of your current influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages.
Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100.
Network Score indicates how influential your engage audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.
How can Klout Help Nonprofits
Nonprofits need influencers to get help them spread their message effectively, it’s important to know who your most influential donor, volunteer and member are and directly communicate with them. Klout can help you discover the influential and understand the extend of their reach allowing you to drive positive conversations about your cause
With Klout you can find influencers based on topic or hashtag (#) and engage these influencers to become evangelist for your cause. By being able to find relevant influential people and having awareness of your level of influence across various parameters you can gradually increase your impact by acting upon areas of improvement and smartly engaging influencers in your arena.
Some of the most influential users on twitter for Non-Profit:
73 Klout Score – @nwf is a specialist
69 Klout Score – @savethechildren is a thought leader
57 Klout Score – @ashokatweets is a syndicator
56 Klout Score – @nedra is a specialist
51 Klout Score – @silverbell is a activist