All posts tagged: analytics

Data for Social Good: A Beginners Guide for Nonprofits and Social Ventures

Data is gaining tremendous prominence in the business world. Companies are becoming highly data driven in every aspect of their business – from gaining new customers, providing better personalized services, cutting costs, to developing new products. With the visible benefits of increased profits and efficiency, companies are spending more resources than ever to understand, visualize and monetize data. The positive outcomes for data driven businesses has got nonprofit thinkers and leaders excited to try and spark the same kind of excitement around data in the social sector. Currently, there is a talk around how big data can fuel social good, my goal with this article is to help nonprofits and social startups understand how they can apply data thinking in their everyday work and hopefully demystify this trend. Nonprofits Are About Small Data First up, do not be daunted by all the talk around big data. The truth is that most social startups and nonprofits will never have to deal with big data. Big data refers to terabytes of data being generated every single day …