All posts tagged: buyonegiveone

Warby Parker Founder On Building A Social Mission Driven Business

I want to tell you about my new found love for Warby Parker, not just for their awesome looking eyeglasses or how they so quickly managed to disrupt the eyewear industry. I’m in awe of how they conduct their business, for their innovation in everything they do including their buy one give one model. In Fast Company’s most innovative companies of 2015, Warby Parker was listed number one, even before Apple, that says a lot about a company that started just five years ago. I was therefore excited when I learnt that the co-founder and CEO of Warby Parker, Neil Blumenthal had a course on skillshare on “Build a Social Mission-Driven Brand“. It was great to learn directly from someone who has built such an outstanding brand and was instrumental in structuring Warby Parker’s innovative buy one give one business model. The company does not directly distribute eyewear to the poor as like Toms Shoes instead funds the training of low-income entrepreneurs who in turn sell glasses to their communities at affordable prices. Warby Parker …

This Is Why You Really Need A New Pair of Shoes And Sunglasses

The next time you feel like treating yourself, trust us just go buy yourself something nice, but make sure its from one of these guys. There is a new and a growing class of brands with well designed high quality products that aim to turn every purchase into an act of good. When you buy their products you not only buy yourself something great but you’re also automatically helping someone in need. For instance take the popular American shoe brand Toms, when you buy a pair of Toms, a brand new pair of Toms shoes is given to a child in need or when you buy their sunglasses they pay for prescription glasses or eye surgery for someone struggling with poor vision in developing countries. Warby Parker one of the most loved eyeglasses brands also follows the buy one give one model. When I see the crowds of people trying on their glasses at one of their stores I often wondered if they are aware that their act of buying Warby Parker would help provide …