All posts tagged: consumerism

This Is Why You Really Need A New Pair of Shoes And Sunglasses

The next time you feel like treating yourself, trust us just go buy yourself something nice, but make sure its from one of these guys. There is a new and a growing class of brands with well designed high quality products that aim to turn every purchase into an act of good. When you buy their products you not only buy yourself something great but you’re also automatically helping someone in need. For instance take the popular American shoe brand Toms, when you buy a pair of Toms, a brand new pair of Toms shoes is given to a child in need or when you buy their sunglasses they pay for prescription glasses or eye surgery for someone struggling with poor vision in developing countries. Warby Parker one of the most loved eyeglasses brands also follows the buy one give one model. When I see the crowds of people trying on their glasses at one of their stores I often wondered if they are aware that their act of buying Warby Parker would help provide …

Guide To Changing The World With A Kickstarter Launch

If you are using consumerism to change the world, Kickstarter is a great place to fund and launch your business. Many changemakers with consumer ideas have met with overwhelming fundraising success by tapping into the fact that people love getting stuff. Kickstarter, the largest and most popular crowdfunding site, allows anyone to fund creative ideas on the planform in exchange for rewards which are mostly creative, tangible and fairly priced products. On Kickstarter and Indiegogo, the other popular crowdfunding site, backers are looking to contribute to projects where they could possibly get something really cool and inspiring in exchange. Changemakers  with consumer ideas are able to offer niche and inspiring products, thus attracting backers and hitting their fundraising target, at times closing much higher than their initial fundraising goal. Take for instance, 1:FaceWatch, a simple, stylish watch that comes in six colors, each color representing a cause that part of the purchase price will go to. The project was founded by brand development firm Mirza Minds, who wanted to use the power of consumers to change the …