All posts tagged: dlight

Frontier Markets : Bringing Useful and Affordable Consumer Products to Rural India

The 4 billion poor around the world – people who live on less than $2 a day, have largely been viewed as weak and dependent on others for their survival. Frontier Markets wants to change all that forever. Charity organizations raise millions of dollars in donations ever year to provide free food, clothing and services to the poor and many a times unknowingly dictate how they should live and what they should eat. Rarely are the poor viewed as people with purchasing power who would need products that could help make their life easier and like us may need wide range of options to choose from. If today we want to buy a TV we go to a store where we have hundreds of brands, abundance of features and prices to choose from. In addition easy financing options available right in the store help us pay for the purchase. However on the other hand poor rarely have products that are designed for their lifestyle or that fit their budget. They’ve never been considered as serious …