All posts tagged: funding

Charity:Water Explains How They Use Social Media To Raise Millions Online

Charity:Water is unarguably one of the best brands when it comes to using social media to raise funds. Over 60% of their donations are raised online which is remarkable given that most nonprofits still struggle at online fundraising. Also unlike other nonprofits who prefer to raise big money from few major donors, Charity:Water’s fundraising strategy at its core is about raising small amounts of money from thousands of individual donors. Our focus at charity: water is on building a grassroots movement of inspired people actively giving, fundraising and influencing their peers. We have amazing major donors, but the real power of the movement is delivered by thousands of normal people running their own word-of-mouth marketing campaigns for the water cause. Paull Young, Director of Digital, Charity:Water Though only seven years old the nonprofit has had tremendous success with their fundraising strategy with over 100 million dollars raised from over 500,000+ people. Charity:Water claims to spend zero dollars on marketing. Social media is clearly the fuel that powers their growth, they excel at using the web to communicate …

3 Solid Reasons Why Kickstarter Money Is Far Better Than Foundation Grants

Every early entrepreneur dreams of getting funding especially funding free from constraints. Flexibility and freedom to do what it takes to build the startup can be amazingly empowering. With dreams comes some amount of dread in the form of the magical investor and their mysterious ways. New articles are published every day about approaching investors, talking terms and long fund raising cycles. What if I told you there is another way an enchanting path that gets you to your funding dream only on the basis of your idea or product, the demand for it and some creative marketing. I present Kickstarter and the rise of  crowdfunding. I must admit, until now I never fully understood the power of crowdfunding and how its so much better than traditional funders like Foundations — at least not until I spoke to Meredith of Ricefield Collective. Meredith recently raised a close to $100k dollars using Kickstarter to set up a social enterprise to help the indigenous people of the Philippines. Her idea was to teach these indigenous folk who have been …

33needs : A Brand New Way to Raise Funds to Fix the World’s Biggest Problems

33needs is an online platform that allows social enterprises (for-profit companies in the business of doing good) to raise funds from people anywhere in the world. The funders are the everyday common people who put in small amounts of money to help social businesses to kick start or scale. This new fundraising model called crowd-financing already exist in other sectors (kickstarter.com for creative projects – music, flim, art) but for the first time 33needs brings this new way of raising funds to the social space, giving social enterprises a powerful platform to raise capital and for the investors a simple, direct way to do good by investing in social businesses. The 33needs model is simple: social enterprises list their projects along with a short video to pitch their idea, set a fundraising goal and an offer of sharing financial rewards for a limited period with the investors. They get a 30 or 60 days window on the platform to raise funds. If the goal is reached by the deadline, then everyone’s charged. If the goal’s …