A smartphone, an internet connection, an authentic story, persistence and a bit of creativity is all that a startup needs today to build a brand and get noticed. Learn how you can do it.
TOMs Shoes, charity: water, Warby Parker, Invisible Children, Raven+Lily are few of the brands that have worked with Esther to help them tell their story through her photographs.
If you haven’t heard of Gary Vaynerchuk, its time you take note. He is the most important person in social media marketing right now and currently making a big splash with his latest book – Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy, Social World. The book is an outcome of what he has learned from his successful social media consulting work with Fortune 500 companies and startups. I just finished reading Gary’s book and it has completely changed my approach towards social media marketing. It made me realize that a lot of what I’ve been doing with social media is wrong. In fact if I look at the feed of most of the social good brands that I follow, even they’ve not got it right. It’s not about sharing only when you’ve got something to say or ask, “read my article”, “donate to my cause”, “buy my fair-trade tshirt”. It’s about Give Give, Give and Then Ask. Gary uses this boxing analogy to explain his social media strategy, which in …
These trends continue to show results and are proving more effective in current times, we believe in 2014 these trends will see stronger growth as more entrepreneurs will be eager to apply and realize their benefits.
We are very excited to present our top 7 best social media rockstars for social good. Selected on factors like creativity, consistency and on how successful they were in terms of engaging and inspiring people.
When I first heard about Charity:Water in 2010 I did not give them much thought, however over the past couple years it’s been hard to not notice them especially in Silicon Valley. The name Charity:Water keeps popping up in the news and on the web far more often than any other nonprofit. Living in Silicon Valley, you tend to notice tech blogs and I’ve increasingly found Charity:Water’s use of technology and social media getting well deserved coverage. I’ve also begun to notice Charity:Water often being Tweeted and Instagrammed by famous tech entrepreneurs like Jack Dorsey and Chris Sacca. All this social media success that Charity:Water is enjoying really peaked my interest and I wanted to find out more and see what it is that they are doing differently. It didn’t take long to see why are they doing so good and growing at a phenomenally high rate, doubling down on funds raised year over year and that too from a vast number of small individual donors. As per their 2011 financial report, In 2010, they …
I started putting their stories out on social media, at that time on Myspace and Facebook, which were very new and cool then. I asked people for help as I realized I couldn’t do it alone. That’s why I named my organization More Than Me.
Kirby Trapolino also known as @ktrap on Instagram is famous for sharing some truly insightful pictures. His primary theme is around people living in poverty, from slums of India, to orphans of Nepal. On an average his pictures get 500+ likes, and an equally high number of comments.