All posts tagged: linkedin

Give, Give, Give, Ask – The Formula To Getting The Most From Your Social Media Marketing

If you haven’t heard of Gary Vaynerchuk, its time you take note. He is the most important person in social media marketing right now and currently making a big splash with his latest book – Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy, Social World. The book is an outcome of what he has learned from his successful social media consulting work with Fortune 500 companies and startups. I just finished reading Gary’s book and it has completely changed my approach towards social media marketing. It made me realize that a lot of what I’ve been doing with social media is wrong. In fact if I look at the feed of most of the social good brands that I follow, even they’ve not got it right. It’s not about sharing only when you’ve got something to say or ask, “read my article”, “donate to my cause”, “buy my fair-trade tshirt”. It’s about Give Give, Give and Then Ask. Gary uses this boxing  analogy to explain his social media strategy, which in …

Klout : Increase your Nonprofits Influence across Social Networks

Social Media (Twitter, Facebook, Youtube, LinkedIn etc) has opened new doors for nonprofits to spread their message far and wide and to engage and recruit new members, advocates, donors and volunteers for their causes. Almost all nonprofits use social media actively, spending considerable hours of their working time to post, tweet and engage with their online audience. Now here is a great tool, Klout which nonprofits can use to be more effective and smart about increasing their influence and authority across the social web. What is Klout? Klout is a tool that measures user influence and identifies influencers on topics across the social web. Currently available for Twitter, Facebook personal profiles (they plan to soon extend their technology for Facebook Pages) and a beta version for LinkedIn, Nonprofits can all round measure their influence and connect with influencers to radically increase their overall online reach. How it Works? Go to the Klout website and create an account using your twitter account. Once you’ve created your profile you can add-in other networks (Facebook and LinkedIn) to …

How Outsourcing is Helping People Overcome Poverty

Outsourcing has been in the news for good and bad reasons – more often developing countries such as India have been portrayed in the negative for being large hubs of outsourced work. Outsourcing can have a positive side where its proving to be a powerful tool for helping people come out of poverty worldwide including in the United States.