All posts tagged: marketing

Give, Give, Give, Ask – The Formula To Getting The Most From Your Social Media Marketing

If you haven’t heard of Gary Vaynerchuk, its time you take note. He is the most important person in social media marketing right now and currently making a big splash with his latest book – Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy, Social World. The book is an outcome of what he has learned from his successful social media consulting work with Fortune 500 companies and startups. I just finished reading Gary’s book and it has completely changed my approach towards social media marketing. It made me realize that a lot of what I’ve been doing with social media is wrong. In fact if I look at the feed of most of the social good brands that I follow, even they’ve not got it right. It’s not about sharing only when you’ve got something to say or ask, “read my article”, “donate to my cause”, “buy my fair-trade tshirt”. It’s about Give Give, Give and Then Ask. Gary uses this boxing  analogy to explain his social media strategy, which in …

My Big Fat Guide For Social Ventures, How to Grow Sales and Acquire Customers

Every business wants growth and growing sales is a hard problem that is critical for social startups to crack if they wish to succeed in their social mission. Scaling social impact requires scaling sales as Saba Gul, Founder of Popinjay realized after 2 years of hard work running her commerce powered nonprofit. This article is intended to help social ventures, old and new to succeed on the web – on presentation, acquiring customers and increasing sales. Visuals On the web a book is judged by its cover first, your look and feel,  is very important. People are moved by beautiful websites and pictures. If you do a poor job of presenting your store/product on the web, people won’t stay on you site for long or extend that negative impression to your products. On the other hand if you have a beautifully designed website with compelling pictures of your products and provide a nice, engaging experience people will want to hangout on your site longer and would often come back and maybe even tell their friends …