All posts tagged: storytelling

8 Social Good Trends For Entrepreneurs To Ride On In 2015

The web has dramatically changed the rules of doing business right from fundraising to marketing to selling, everything has changed. What worked before doesn’t work now. Social entrepreneurs that take full advantage of the ever evolving web will be the ones that will rule the hearts and minds of donors and consumers. At Dutiee our goal is to keep you updated with the latest. Trends that are showing results and will help you profit from. In 2014 we outlined seven trends that social entrepreneurs could benefit from and all of these continue to still hold true in 2015. Social mission embedded consumer startups, crowdfunding, data, transparency, visuals, design and hackathons – we believe 2015 will see these trends grow stronger as more entrepreneurs leverage these and realize their benefits. The one new trend that we would like to add for 2015 that’s proving effective for many startups is Storytelling. Brands that are embracing storytelling as part of their communication/marketing strategy are gaining immensely in establishing new, deep and lasting connections. More on storytelling and other …

Warby Parker Founder On Building A Social Mission Driven Business

I want to tell you about my new found love for Warby Parker, not just for their awesome looking eyeglasses or how they so quickly managed to disrupt the eyewear industry. I’m in awe of how they conduct their business, for their innovation in everything they do including their buy one give one model. In Fast Company’s most innovative companies of 2015, Warby Parker was listed number one, even before Apple, that says a lot about a company that started just five years ago. I was therefore excited when I learnt that the co-founder and CEO of Warby Parker, Neil Blumenthal had a course on skillshare on “Build a Social Mission-Driven Brand“. It was great to learn directly from someone who has built such an outstanding brand and was instrumental in structuring Warby Parker’s innovative buy one give one business model. The company does not directly distribute eyewear to the poor as like Toms Shoes instead funds the training of low-income entrepreneurs who in turn sell glasses to their communities at affordable prices. Warby Parker …