The world is going all out to donate for Japan’s disaster response. This is obviously a very natural response from people as they witness Japan struggle from the horrific devastation caused by the series of disasters. But does Japan really need our donations?
In addition to international aid agencies rushing to raise funds for Japan’s disaster response, many big brands too have jumped in to raise millions. Read how the brands involved are raising funds and what’s happening with the money being raised.
Zynga is giving its 250 million players a chance to help towards earthquake relief efforts in Japan. through limited edition virtual goods in FarmVille, CityVille and other Zynga games. 100% of purchases are being donated to Save The Children who are supporting relief efforts for children affected by the Japan earthquake.
The year 2010 saw the coming of age for investment and technology within the social sector. Socially oriented Venture Capital funds are making investment in companies that adopt a market based approach to solving problems of hunger and poverty. In this article, we examine ‘disruptive’ innovations likely to power social causes in 2011 and beyond. 1. Micro Investments gain traction over Charitable Giving and Micro-finance Our previous articles on Philanthropy 2.0 and problems with Micro-finance highlighted issues with micro-credit and trust factors with traditional giving. In this article Dr. Yunus, Managing Director of Grameen, insists on the creation of a micro-credit regulatory authority to prevent loan-sharks from profiting off the suffering of the poor. These developments mean that micro-investments (interest free loans against equity within micro-enterprises) have potential to take off in 2011. We are likely to see corporations make a shift from philanthropic giving to impact investing. 2. More technology startups focus on social issues Worldwide, more people now care about global welfare and social and environmental issues than perhaps ever before. Technology and …
Zynga the social gaming company that invented the popular Farmville and many other internet based games is focused on changing the world through virtual social goods. Players purchase social goods within Zynga games and the income from the sales goes to support social initiatives around the world. The current projects being supported are Haiti Earthquake Rehabilitation including building a school, support to water.org and world food programme to provide clean drinking water and food to poor globally and US specific initiatives through support of Save the Children, SPCA and UCSF Benioff Children’s Hospital.