Most of you have already noticed how brands have taken to social media to promote their message. Sites like Instagram, Vine, Twitter, Kickstarter, Groupon and the more popular Facebook are being used as powerful marketing tools to reach hearts and minds. So here at Dutiee we have decided to highlight seven social good brands that are on top of their game with using social media.
Our selection process was based entirely on our research and on years of tracking social good on the web. We narrowed down our initial list based on multiple factors such as how creative, consistent and frequent the organization was with creating new content, how open they were to trying out new platforms and finally on how successful they were in terms of engaging and inspiring people.
Some of the brands in the list are more well known and established, while others are up and coming, however the common thread that ties them all is their appetite for using the web creatively. We are very excited to present our top 7 best social media rockstars for social good.
They are undeniably the best when it comes to using social media to promote their cause and the impact they are making. Charity:Water is the most followed charity on Twitter and was one of the first twenty brands ever on Instagram. We noticed they were also quick to try out Vine, the new 6 sec video service from Twitter. Not only does this nonprofit use multiple platforms to reach out to people (Facebook, Twitter, Instagram, Vine, Vimeo, Flickr) they are also super successful at it, making great use of visuals, photos, videos to communicate their cause and impact. All their social media efforts have won them many supporters and this online success works wonders for them in the real world where 80% of their donations come from individuals. In addition, they’ve built a really easy to use online platform to enable individuals to fundraise and to view the impact their donation makes.
Nobody does it better than Invisible Children when it comes to using social media to bring attention to the serious issue of child soldiers. Invisible Children’s goal is to create awareness and mobilize action against LRA atrocities. This nonprofit produces bold, beautiful, engaging visual content and makes use of a variety of social media platforms. They are highly active on Facebook, Twitter, Instagram, Linkedin, Youtube and their work is further amplified on the web through their devoted young followers. Kony 2012, the fastest growing viral video in history was their piece of work which led to more than 3.7 million people pledging their support for efforts to arrest Joseph Kony. Invisible Children is the second most liked nonprofit on Facebook with close to 3 million fans and the most active nonprofit on Instagram with daily posts of inspiring quotes and photos.
You may have come across (RED) gear while shopping at the Apple or Gap stores. The (RED) campaign was founded by rock star Bono, to generate awareness and funds to fight AIDS through the sale of (RED) products from iconic companies such as Apple, Starbucks, Gap, etc. Not only has the campaign done a fabulous job of promoting the cause offline through their partnership with big brands they’ve also been quick at embracing the web to further bolster their efforts. RED has more than one million followers on both Facebook and Twitter and has an active presence on Instagram, Pinterest and Foursquare. On Dec 1st, World AIDS Day, the nonprofit conducts a special digital campaign every year, literally turning the web red. They make great use of visuals to educate people about AIDS/TB, the RED products and the impact they are making. RED recently teamed up with Mashable to set the world record for most Vine videos sent for a social cause, which they successfully achieved and once again demonstrated the power of using digital to engage large number of people for a cause.
The web is at the core of this nonprofit that is focused on inspiring young people to do something. Which is not surprising as it seems the only way to connect with young people these days is through the web. This nonprofit has over 2 million teens as members and runs regular social change campaigns online. They are also one of the few to have their own mobile app, making it easy for people to participate using their smart phones. DoSomething.Org is one of the top followed nonprofit on Twitter and has close to 400K followers on Facebook, they also maintain an active presence on Instagram, Tumblr and Youtube. The nonprofit is great at creating compelling social media campaigns and receives incredibly high engagement across all platforms.
More Than Me
This nonprofit is not as large as some of the others in this list but is equally great when it comes to using the web to promote their work. More Than Me helps young girls get off the streets and into schools in one of the world’s most poorest and dangerous slums in West Point, Liberia. The nonprofit has a terrific following on Twitter, Facebook and Instagram and started using social media way back in the days of MySpace to talk about their cause. They are a five star rated charity on Global Giving, a web based fundraising platform. The nonprofit understands the importance of visuals and makes excellent use of pictures and videos to tell the stories of the girls they support. In 2012, More Than Me won a million dollars from the Chase American Giving Awards on NBC for which they had to mobilize votes online. Katie Meyler, the CEO of More Than Me has been named the “Social Media Role-Model” at a UN-sponsored Mashable event.We recently had the opportunity to interview her on how they use the web to power their cause. You can read the interview here.
Krochet Kids International
Krochet Kids creates beautiful well designed products that empowers people in developing countries and maintains an online shop for people to buy these products. They started off with crochet hats, handmade by women in Peru and Uganda and have recently expanded their line to include bags, apparels and more. What we like about this organization is that they make great use of social media and visuals to communicate the story behind every product they sell and the impact they are making on the ground. They put great emphasis on showcasing the impact they are making through high quality videos and pictures shared over multiple platforms – Facebook, Twitter, Instagram, Vine, Pinterest, Youtube and their blog. In addition, they recently launched a cut and sew online initiative to share with their consumers every step and detail of how they are empowering the people who make their products. Krochet Kids has also made use of Kickstarter to raise funds to expand their program and was met with overwhelming success raising over 600% more than their initial target.
They are a new but fast growing venture that upcycles old t-shirts into beautiful blankets which are cut and sewn in the USA, creating jobs and providing fair wages to their workers. The organization is great at raising funds on Kickstarter, the most popular crowdfunding platform. They crowdfunded their very existence when they presented their t-shirt upcylcing idea first on Kickstarter. Subsequently they ran two other campaigns, each time raising more funds than they needed. Across the three campaigns they have collectively raised over $35,000 from over 500 backers. This clearly indicates the trust they enjoy from the Kickstarter community. Besides Kickstarter, Project Repat has leveraged Groupon to gain new customers, they’ve run three very successful campaigns on Groupon so far. The brand makes use of multiple social media platforms – Facebook, Pinterest, Tumblr, Twitter to connect with their supporters. On Facebook alone they have close to 10,000 followers and receives great engagement which is pretty good for an organization that’s less than 2 years old.