[Editor’s note: This article is the first of a series called Why we do What we do where founders of social ventures narrate their personal stories about what motivates them to keep doing the work they do. This week, we invited Brian Lieberman from TwiceAsWarm to tell us his story.]
My name is Brian Lieberman and I started Twice As Warm, a clothing company that matches each purchase with a donation of the same clothing to a person in need. Here’s why I decided to do what I do:
I started Twice As Warm because I wanted to make a positive impact, no matter how small, and I wanted to help people. I love helping people and its what I want to spend my whole life doing.
In August 2010, while donating some of my used clothing and books to a local shelter, I learned that many donated clothing items are often unwearable and have to be thrown away. So I wanted to create a way to provide people with new and unused clothing. Twice As Warm was born that day. I opened the official Twice As Warm headquarters on the ping pong table in my parent’s basement (gotta start somewhere right?).
I set a small goal to give away 50 hats, gloves, and scarves to needy people in my community. By February 2011 we were able to give away 210 winter clothing items to people in need. We had a giving event in Washington DC where we handed out new clothing and bags of food to people in need.
Starting Twice As Warm was a little scary at first. I had to put myself out there, with the risk of failing. There’s still the chance that I will fail, but failure is something that I can live with, regret is not. I hope Twice As Warm continues to grow and make a positive impact on the lives of others.